This is a very random video, but bear with me.
I just won a Sony camera through this contest from Canada Dry Ginger Ale. Not gonna lie, pretty excited about it!
But it made me think about just how ingenious this style of contest is. Its like Roll Up The Rim from Tim Hortons. You are being rewarded simply for buying what you would drink normally.
What do you think of this style of contest? Would you buy more of something you like simply for the chance to win something?